First-Ever Female CEO Launches Range
Mexico City, Mexico – 15 July 2013 – A Mexico-based executive has been appointed Chief Executive Officer of one of the world’s leading manufacturer of breast implants, remarkably also the entire industry’s only female CEO. Under her leadership, GC Aesthetics today announces the introduction of Nagor; their British-made, bestselling range of devices to the Mexican market.
Mexico is the world’s second largest market for cosmetic surgery, with 1,300 registered plastic surgeons and 120,000 breast implants sold annually. Nagor provides a choice of 270 potential projection and profile combinations, offering the patient a wide range of aesthetic possibilities.
CEO Ayse Kocak; recognised as one of the top 100 Most Powerful Women in Mexico by CNN Expansión magazine; says;
“It’s essential that patients are given a wide range of choice when contemplating breast procedures. Our company is proud to listen and respond to women’s needs; we’re not just making and selling medical devices, we are helping them change the way they feel about themselves. I’m delighted to introduce Nagor as a new, quality option to the women of Mexico.”
The extensive product portfolio used both in aesthetic and reconstruction surgery includes the round, smooth RGI; the textured GFX; the anatomical (teardrop-shaped) CoGel and surgeons’ favourite: the bestselling Impleo range available in smooth and textured surfaces.
All Nagor implants are manufactured with high performance silicone elastomer layers to enhance shell integrity and have a unique 360 degree barrier layer to minimise gel diffusion (bleeding through the implant shell). Nagor also offer ‘inflatable’ sizers: an adjustable device which enables the surgeon to ensure the dimensions are correct before the implant is inserted.
GC Aesthetics is the parent company of Nagor and its sister manufacturer Eurosilicone; combined they produce over 275,000 implants a year sold in 90 countries. Their high quality implants have been available for over thirty years and offer the best warranty available: live for the patient’s rather than the products’ lifetime.
Bernardo Garduño, GC Aesthetics’ Commercial Manager for Hispanic Latin America, says:
“Al abrir la oficina regional en México atenderemos de forma más cercana a nuestros clientes y aceleraremos el crecimiento en Hispano América. El mercado mexicano es muy relevante para GCA, con esta subsidiaria, que se suma a Brasil, Francia y España, nos consolidamos como uno de los principales proveedores de implantes estéticos y para reconstrucción.”