GC Aesthetics® presents a new corporate brand image in digital channels

As part of our ONE GCA transformation, we are renovating our digital channels’ image​

This year we have made extraordinary strides in our mission to transform into ONE global brand, making our company stronger, our portfolio broader, and our message more powerful as ONE GC Aesthetics®.  As part of our metamorphosis, we have worked on a new digital brand image composed of a new brand photo shoot, a new website -coming soon-, and new partnerships to enhance our brand perception online.

 To bring this new fresh air to GCA we partnered with Gerardo Guerra Soriano and DOUBLE A Studio to direct the new brand video and photoshoot, with a beautiful and diverse cast of women. As Breast Augmentation and Reconstruction Surgery does not have a specific kind of woman, we chose models that are diverse in age, race, and ethnicity as we want all women to feel represented. No matter what age you are or where you come from, or the reason you will undergo breast enhancement surgery, we create high-quality and safe implants for you and your body. As we aim to be A Confident Choice for Life, we want our audiences to feel identified with our brand and to see that our broad portfolio and products cater to every woman, and every body.

Since the beginning of the year, we have been developing a new website that is consistent with our bidirectional digital strategy. A website where both patients and doctors will find relevant information. The platform will include innovative features and will be a complete source to find all the necessary information regarding our pre-, post-, and surgical procedures and solutions. The goal is to create the best possible user experience for Patients and Surgeons.

In terms of our social media, we have been working with the Spanish-based creative agency Playroom to revamp our Social Media channels to be more relevant and consistent with all our digital channels. We believe that this new fresh look will be the final touch in our ONE GCA transformation.  To increase brand awareness and improve our brand perception, consistency is key. That is the goal of our digital brand makeover on all our online channels, to bring unity and improve our audience’s digital customer journey.

Como parte dessa transformação, estaremos renovando nossa identidade externa e internamente, offline e online, para nos tornarmos uma marca totalmente consolidada em UMA mensagem, UMA identidade, UMA voz. Tornar-se UMA marca global e internacional consolidando dois líderes de mercado no setor de dispositivos médicos estéticos, foi o próximo passo natural para a GC Aesthetics®.

We are very proud of this new digital transformation that will not only elevate our brand perception for both patients and surgeons, but will also position GC Aesthetics® as a referent and a trusted source in the field of Breast Aesthetics and Reconstructive Procedures, where women and doctors from all around the world can find relevant information regarding the procedure, the implant and other devices, our warranty, new techniques, etc.

Debla Moya

Digital Marketing Manager, GC Aesthetics®

In terms of our social media, we have been working with the Spanish-based creative agency Playroom to revamp our Social Media channels to be more relevant and consistent with all our digital channels. We believe that this new fresh look will be the final touch in our ONE GCA transformation.  To increase brand awareness and improve our brand perception, consistency is key. That is the goal of our digital brand makeover on all our online channels, to bring unity and improve our audience’s digital customer journey.

These new initiatives, the refined image, the soon to come webpage and the segmented communication strategy, reaffirms GCA’s position as a strong and well-established player in the Breast Industry. Within this transformation, adding new product launches and product development, we are living a unique momentum in GCA, and we are making the most of it, accelerating our growth.  

Fara Macias

Head of Marketing , GC Aesthetics®

Together we are stronger, and we can aim higher #ONEGCA 

GC Aesthetics®, A Confident Choice for Life™

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