Goodbye Cartoon Curves, Hello Athletic Lines

Breast implants

New research reveals what men and women really think about cosmetic surgery

One of the world’s leading breast implant manufacturers has today released statistics showing a surprising new curve in the nation’s body type preferences. The study, commissioned by GC Aesthetics surveyed over 2,000 people in the UK and revealed that, despite new industry figures* showing an impressive rise in demand for cosmetic surgery across the nation, women are choosing the subtle lines of Olympian Jessica Ennis over the more exaggerated shapes of glamour models. Nearly three quarters (72%) of women said if they had a boob job, they would only go up by just one discreet bra cup size. Perhaps more surprisingly, men also overwhelmingly agreed on choice of coveted shape, relegating more buxom silhouettes regularly seen in lads’ mags to least desired.

GC Aesthetics, parent company to the UK’s only breast implant manufacturer Nagor and France-based Eurosilicone, which together export over 300,000 implants annually to over 90 countries, commissioned the research in an effort to explore current attitudes to cosmetic surgery. The study also revealed that despite being a common theme in the media, seven out of ten (69%) women in Britain still consider cosmetic surgery a taboo subject and feel uncomfortable discussing it with friends and family.

With the ethos that women should be empowered to make informed choices about their bodies, the implant manufacturer uses a variety of channels such as blogs and social media for the public to contact them with questions as well as share experiences with each other. Their ‘GCA Body Matters’ live Web chat taking place on 7 March at 1pm will involve phone-ins and queries submitted online for discussion by GC Aesthetics’ own Chief Executive and the industry’s first-ever female CEO Ayse Kocak, renown psychotherapist Norman Wright and top plastic surgeon Jacqueline Lewis.

Ayse, who was named as one of the top 100 Most Powerful Women in Mexico and who recently secured financial backing worth $60M for the company, is unsurprised at the findings. She says:

“Our own global sales data** supports that the best-selling implant size around the world is only a modest 251-350ccs which equates very broadly to about two or three bra cups. Today’s women – and even men – seem to prefer a streamlined silhouette and understand that breast augmentation is about gaining confidence, not seeking attention. The choice to have cosmetic surgery should never be taken lightly and we believe in giving women the most thorough guidance possible, especially since many still feel this is a taboo subject. Through initiatives such as GCA’s Body Matters and our ‘dream team’ of independent experts, we are hoping to arm patients with the knowledge and support they need to decide what is right for them.”

The findings above and many others will be discussed live at the Web chat on 7th March at 1pm, this can be accessed via the GC Aesthetics homepage



About GC Aesthetics

GC Aesthetics, which stands for Global Consolidated Aesthetics, was founded in 2007 and is the umbrella company for two leading implant manufacturers: Nagor and Eurosilicone.  The Dublin-based privately owned company has more than 60 years of combined experience and excellence in implant development, manufacture and innovation and currently manufacture and sell breast implants in 90 countries, offering a wide product range with nearly 600 types of implant. The company manufactures their products at their own facilities based in Scotland, England and France and produce to the highest European standards. GC Aesthetics is committed to the continuous improvement and evolution of the Eurosilicone and Nagor product lines and to educating consumers by providing clear information on implants.

GC Aesthetics directs group operations from their corporate headquarters in Dublin, Ireland. To contact them, please email [email protected] and to visit the GCA website please go to

About Nagor

Nagor is the only British manufacturer of silicone breast implants with facilities situated in Cumbernauld in Scotland and Ashby De La Zouch in central England, employing 125 highly skilled and dedicated people. They have been selling implants since 1979 and offer a lifetime patient guarantee on all breast implants.

All Nagor products are designed, developed and manufactured in facilities compliant with the ISO 13485 standards and requirements demanded for class III sterile breast implant medical devices. They are manufactured under a quality management system in accordance with ISO and EN requirements and have CE mark certification.

About Eurosilicone

Eurosilicone is a leading manufacturer in the global plastic surgery community. They are an innovative developer and manufacturer of a complete range of quality surgical implants and tissue expanders. Their extensive product line provides surgeons with a wide range of breast augmentation, aesthetic and reconstructive options.

Eurosilicone products are manufactured in state-of-the-art facilities in Apt, France. Their implants are manufactured in full compliance with ISO and EU requirements and are CE certified according to the requirements of the Medical Device Directive 93/42/EEC.

For all press and media enquiries please contact Kate Chaundy of Cacique Public Relations on +44(0)207 2504750 / [email protected]

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