Nagor, the UK’s only breast implant manufacturer came out on top at this year’s MyFaceMyBody Awards winning the award for “Best Cosmetic Surgery Product or Device”, as chosen by the public. The awards, which are recognised internationally, are attended by global brands and professionals and serve to recognise industry innovation, popularity and success. They were held at London’s Lancaster Hotel on 2nd November and Nagor beat seven other shortlisted companies for the award, including a post-surgery bra company and EuroSurgical who produce implants.
For Nagor, a 34 year-old company which produces over 75,000 implants a year at their facilities in Cumbernauld and Ashby de la Zouch, it follows a tremendous year after announcing growth of over 30% and the introduction of their bestselling products into new markets Spain and Mexico. The British-made implants are already exported to nearly 50 countries such as Brazil, Argentina, Germany, China, Thailand and offer a choice of 270 combinations of profile, projection and variety of gel consistencies produced. Their products offer the best warranty available: free and valid for the entirety of the patients’, rather than just the product’s lifetime. According to Nagor’s UK Sales Manager Douglas Black;
“We are delighted with our company’s win at the MyFaceMyBody Awards. In a market that has been turbulent and under immense scrutiny over recent months, it’s even more important that our products are given the recognition and trust they deserve for their quality, innovation and, critically, their safety. We are very proud of what we produce at our plants in Cumbernauld and Ashby and our recent growth figures illustrate further how and why we are leaders in our industry.”
Nagor is part of GC Aesthetics, a company that aims to become the leading independent medical aesthetics company worldwide by 2015, and who also own French brand Eurosilicone. In the wake of the PIP implant health scandal which saw tens of thousands of patients worldwide fitted with substandard breast implants, this year saw the start of a groundbreaking re-launch as a consumer brand; shedding the clinical and corporate image traditional in the sector and emerging with a new focus under the leadership of the industry’s first-ever female CEO.
As part of this new strategy, GCA are implementing critical changes across their brands to enable them to link directly with, and relate to the end user: women. Unlike other breast implant companies which remain corporate and male-led, marketing primarily to plastic surgeons, GC Aesthetics and its brands are turning conventional industry strategy on its head – via consumer-friendly websites and lifestyle polls, blogs, Facebook, Twitter, regular focus groups and unique patient privileges. CEO and ex-Pfizer executive Ayse Kocak, who helped launch brands such as Viagra, wants customers to ask questions and interact directly with the company as well as each other, so they can feel empowered and fully informed regarding life-changing choices they’re making about their bodies. Ayse says:
“It’s wonderful to see recognition for Nagor and its products and fantastic to see them win the award after recent upheavals in the sector. Our task now is to move the brands in a direction that involves the women we are targeting more. In traditional surgical procedures involving a medical device, it is actually rare that the patient will ask questions or indeed be involved in the decisionmaking process as to what product is being used. However at GC Aesthetics we feel that in regards to the highly personal choice of breast surgery, they should be aware and fully informed every step of their journey which is why we’re so thrilled about winning an award voted on by consumers. We are helping women change the way they feel about themselves, therefore it is essential that we relate to them and understand their needs. Our brands have a long tradition of quality and the respect of the surgical community; it’s high time we level the playing field and involve the end user as well in this process: women.”
Nagor is the only British manufacturer of silicone breast implants with facilities situated in Cumbernauld in Scotland and Ashby De La Zouch in central England, employing 125 highly skilled and dedicated people. They have been selling implants since 1979 and offer a lifetime patient guarantee on all breast implants. All Nagor products are designed, developed and manufactured in facilities compliant with the ISO 13485 standards and requirements demanded for class III sterile breast implant medical devices. They are manufactured under a quality management system in accordance with ISO and EN requirements and have CE mark certification.
About GC Aesthetics
GC Aesthetics, which stands for Global Consolidated Aesthetics, was founded in 2007 and is the umbrella company for two leading implant manufacturers: Nagor and Eurosilicone. The Dublin-based privately owned company has more than 40 years of experience and excellence in implant development, manufacture and innovation and currently manufacture and sell breast implants in 90 countries, offering a wide product range with nearly 600 types of implant. The company manufactures their products at their own facilities based in Scotland, England and France and produce to the highest European standards. GC Aesthetics is committed to the continuous improvement and evolution of the Eurosilicone and Nagor product lines and to educating consumers by providing clear information on implants. GC Aesthetics directs group operations from their corporate headquarters in Dublin, Ireland. To contact them, please email [email protected] and to visit the GCA website please go to www.gcaesthetics.com